Capture demand while you’re out of stock
Capture demand while out of stock
Notify me? Hold on to
orders not just emails
Notify me? Hold on to
orders not just emails
Notify me?
Hold on to orders
not just emails
Your brand loses $15k+ monthly while you're sold out.
Notify me apps recover 3%. Backorder recovers 70%.
Your brand loses $15k+ monthly while you're sold out. Notify me apps recover 3%. Backorder recovers 70%.
Start for free
We did the math.
We analyzed more than 35,000 Shopify stores to find out how much revenue merchants lose to out-of-stock products every month. Any given store has 20-35% of products with at least one out-of-stock variant
When customers see OOS:
91% don't wait around for the restock (Nielsen)
43% buy from a competitor instead (McKinsey)
63% don't care anymore by the time a restock happens (Criteo)
For a store doing $100K/mo in revenue, a 30% out of stock rate without Backorder means an estimated $15-20K/mo in lost sales
Introducing Backorder
Never miss out on demand
Say goodbye to Notify me. Take orders on OOS products instead of newsletter signups.
Captures real orders
100% of backorders are checkouts
Capture payment automatically
Clear demand signals + revenue
Back in stock apps :/
Captures emails only
3% of signups actually checkout (lol)
No guaranteed sale
Relies on customer return
How backorders work
How backorders work
How backorders work
We keep it simple and make sure your customers educated at every step of the way.
We keep it simple and make sure your customers educated at every step of the way.
We keep it simple and make sure your customers educated at every step of the way.
1
1
$0 reservation
$0 reservation
Customers place an order like they typically would,
but pay nothing upfront (or partial, if you prefer)
Customers place an order like they typically would, but pay nothing upfront (or partial, if you prefer)
Customers place an order like they typically would, but pay nothing upfront (or partial, if you prefer)
Checkout complete
Checkout complete
Order placed
Order placed
Payment vaulted
Payment vaulted
Shopify Secured
Shopify Secured
Capture payment
Capture payment
When you want
When you want
2
2
Checkout details vaulted
Checkout vaulted
Checkout vaulted
100% FTC compliant. Payment is secured by Shopify. No data ever leaves Shopify payments
Capture backorders
Capture backorders
Backorders are captured in the order of oldest to newest
Backorders are captured in the order of oldest to newest
Orange
Orange
300
300
All
All
300 backordered
300 backordered
Yellow
Yellow
20
20
All
All
60 backordered
60 backordered
Capture 320 orders
Capture 320 orders
+$49,280.00
+$49,280.00
3
3
Capture payment whenever
Capture whenever
Capture whenever
Capture all at once or in rolling batches. $0 up-front
means there’s no pressure to fulfill or restock.
Capture all at once or in rolling batches. $0 up-front means there’s no pressure to fulfill or restock.
“We used to watch customers hit a sold-out product or size and leave. Backorder turned those moments into orders instead. Seeing how many sales it recovered made us realize just how much revenue had been slipping through the cracks.”
Alex Doyle
Founder & Designer
“We used to watch customers hit a sold-out product or size and leave. Backorder turned those moments into orders instead. Seeing how many sales it recovered made us realize just how much revenue had been slipping through the cracks.”
Alex Doyle
Founder & Designer
“We used to watch customers hit a sold-out product or size and leave. Backorder turned those moments into orders instead. Seeing how many sales it recovered made us realize just how much revenue had been slipping through the cracks.”
Alex Doyle
Founder & Designer
“We used to watch customers hit a sold-out product or size and leave. Backorder turned those moments into orders instead. Seeing how many sales it recovered made us realize just how much revenue had been slipping through the cracks.”
Alex Doyle
Founder & Designer
Simple order portal
Simple order portal
Give customers control over their orders, no passwords necessary. Goodbye annoying support emails.
Give customers control over their orders, no passwords necessary. Goodbye annoying support emails.
Delivery
Delivery
Delivery
10236 Charing Cross Rd
10236 Charing Cross Rd
10236 Charing Cross Rd
Los Angeles, CA 90024
Los Angeles, CA 90024
Los Angeles, CA 90024
Edit address
Edit address
Edit address
Payment
Payment
Payment
**** **** **** 4242
**** **** **** 4242
**** **** **** 4242
Edit payment
Edit payment
Edit payment
Details
Details
Details
Updates
Updates
Updates
Retro Lamp
Retro Lamp
Retro Lamp
Small, Orange
Small, Orange
Small, Orange
Amount paid
Amount paid
Amount paid
$0.00
$0.00
$0.00
Total due on fulfillment
Total due on fulfillment
Total due on fulfillment
$199.45
$199.45
$199.45
Reserved
Reserved
Reserved
Captured
Captured
Captured
Shipped
Shipped
Shipped
Delivered
Delivered
Delivered
Delivery
Delivery
Delivery
Payment
Payment
Payment
Details
Details
Details
Updates
Updates
Updates
Monday, August 19
Monday, August 19
Monday, August 19
We made a last minute improvement to the Vibram soles :) shipment just landed!
We made a last minute improvement to the Vibram soles :) shipment just landed!
We made a last minute improvement to the Vibram soles :) shipment just landed!
Monday, August 19
Monday, August 19
Monday, August 19
Production just completed, fulfillment update will be posted soon!
Production just completed, fulfillment update will be posted soon!
Production just completed, fulfillment update will be posted soon!
How backorders work
We keep it simple and make sure your customers educated at every step of the way.
1
$0 reservation
Customers place an order like they typically would,
but pay nothing upfront (or partial, if you prefer)
Checkout complete
Order placed
Payment vaulted
Shopify Secured
Capture payment
When you want
2
Checkout details vaulted
100% FTC compliant. Payment is secured by Shopify. No data ever leaves Shopify payments
Capture backorders
Backorders are captured in the order of oldest to newest
Orange
300
All
300 backordered
Yellow
20
All
60 backordered
Capture 320 orders
+$49,280.00
3
Capture payment whenever
Capture all at once or in rolling batches. $0 up-front
means there’s no pressure to fulfill or restock.
“We used to watch customers hit a sold-out product or size and leave. Backorder turned those moments into orders instead. Seeing how many sales it recovered made us realize just how much revenue had been slipping through the cracks.”
Alex Doyle
Founder & Designer
“We used to watch customers hit a sold-out product or size and leave. Backorder turned those moments into orders instead. Seeing how many sales it recovered made us realize just how much revenue had been slipping through the cracks.”
Alex Doyle
Founder & Designer
You’re leaving orders on the table
You’re leaving orders on the table
You’re leaving orders on the table
Getting checkouts on out-of-stock SKU’s are like finding money on the floor. Turn page views into direct checkouts.
Getting checkouts on out-of-stock SKU’s are like finding money on the floor. Turn page views into direct checkouts.
Getting checkouts on out-of-stock SKU’s are like finding money on the floor. Turn page views into direct checkouts.
SHOPIFY NATIVE
SHOPIFY NATIVE
Lives in harmony with your theme
In harmony with your theme
Lives in harmony with your theme
Backorder now
Backorder now
Backorder now
$0
$0
$0
Item is sold out, but available to order
Sold out, but available to order
Item is sold out, but available to order
$0 due today
$0 due today
Total is charged when fulfillment starts
Total is charged when fulfillment starts
Update order or cancel anytime
Update order or cancel anytime
1% backorder fee added to total
1% backorder fee added to total
Instantly adapts to your product page
Instantly adapts to product page
Instantly adapts to your product page
Less than five minutes to install
Less than five minutes to install
FULL CONFIGURATION
FULL CONFIGURATION
Complete product handling
Complete product handling
Backorders scheduled
Backorders scheduled
Brick Pinstripe Work Shirt
Brick Pinstripe Work Shirt
4 variants
4 variants
Selected variants
Selected variants
All
All
Availability and inventory
Availability and inventory
Infinite (all variants)
Infinite (all variants)
Amount due at checkout
Amount due at checkout
$0
$0
Backorder start
Backorder start
When sold out
When sold out
Estimated fulfillment date
Estimated fulfillment date
Not set
Not set
Partial payments allowed
Partial payments allowed
Toggle to instantly enable on sellout
Instantly enable on sellout
Toggle to instantly enable on sellout
LESS DMS & EMAILS
LESS DMS & EMAILS
Keeping everyone in the loop
Keeping everyone in the loop
Direct email updates to customers
Direct updates to customers
Behind-the-scenes to the world
Behind-the-scenes to the world
Get started for free
Get started for free
Get started for free
Transparent pricing, no hidden costs, and 24/7 support included with every plan.
Transparent pricing, no hidden costs, and 24/7 support included with every plan.
Transparent pricing, no hidden costs, and 24/7 support included with every plan.
Free includes:
Free includes:
Free includes:
Fully configurable backorders
Fully configurable backorders
Fully configurable backorders
Customer portal + order editing
Customer portal + order editing
Customer portal + order editing
Post updates to portal & email
Post updates to portal & email
Post updates to portal & email
Pass the fee onto customers
Pass the fee onto customers
Pass the fee onto customers
Public updates feed
Public updates feed
Public updates feed
Pro
Pro
Pro
$199/month
$199/month
$199/month
+ 3% on captured backorders
+ 3% on captured backorders
Get started
Get started
Pro includes:
Pro includes:
Fully configurable backorders
Fully configurable backorders
Fully configurable backorders
Customer portal + order editing
Customer portal + order editing
Customer portal + order editing
Post updates to portal & email
Post updates to portal & email
Post updates to portal & email
Decide who pays order fees
Decide who pays order fees
Decide who pays order fees
Public updates feed
Public updates feed
Public updates feed
Everything in Pro plus:
Everything in Pro plus:
Everything in Pro plus:
Custom store integrations
Custom store integrations
Custom store integrations
Personal onboarding and setups
Personal onboarding and setups
Personal onboarding and setups
Dedicated account manager
Dedicated account manager
Dedicated account manager
Custom email & portal domains
Custom email & portal domains
Custom email & portal domains
Learn the secret handshake
Learn the secret handshake
Learn the secret handshake
Frequently asked questions
Frequently asked
Frequently asked questions
How long is a backorder valid for?
Are my customers going to have a hard time?
What if my customers need to modify their order? Am I going to drown in support tickets?
Can I cancel backorders if I don't have enough stock or decide to not restock?
How long is a backorder valid for?
Are my customers going to have a hard time?
Can customers modify their order?
Can I cancel backorders if I can't fulfill or decide not to restock?
© 2025 Backorder
© 2025 Backorder
Help
Help
Privacy Policy
Privacy Policy
Terms of Use
Terms of Use
Help Docs
Privacy Policy
Terms of Use
© 2025 Backorder
Introducing Backorder
Never miss out on demand
Say goodbye to Notify me. Take orders on OOS products instead of newsletter signups.
Captures real orders
100% of backorders are checkouts
Capture payment automatically
Clear demand signals + revenue
Back in stock apps :/
Captures emails only
7% of signups actually checkout (lol)
No guaranteed sale
Relies on customer return
Introducing Backorder
Never miss out on demand
Say goodbye to Notify me. Take orders on OOS products instead of newsletter signups.
Captures real orders
100% of backorders are checkouts
Capture payment automatically
Clear demand signals + revenue
Back in stock apps :/
Captures emails only
3% of signups actually checkout (lol)
No guaranteed sale
Relies on customer return
We did the math.
We analyzed more than 35,000 Shopify stores to find out how much revenue merchants lose to out-of-stock products every month. Any given store has 20-35% of products with at least one out-of-stock variant
When customers see OOS:
91% don't wait around for the restock (Nielsen)
43% buy from a competitor instead (McKinsey)
63% don't care anymore by the time a restock happens (Criteo)
For a store doing $100K/mo in revenue, a 30% out of stock rate without Backorder means an estimated $15-20K/mo in lost sales
Introducing Backorder
Never miss out on demand
Say goodbye to Notify me. Take orders on OOS products instead of newsletter signups.
Captures real orders
100% of backorders are checkouts
Capture payment automatically
Clear demand signals + revenue
Back in stock apps :/
Captures emails only
3% of signups actually checkout (lol)
No guaranteed sale
Relies on customer return
We did the math.
We analyzed more than 35,000 Shopify stores to find out how much revenue merchants lose to out-of-stock products every month. Any given store has 20-35% of products with at least one out-of-stock variant
When customers see OOS:
91% don't wait around for the restock (Nielsen)
43% buy from a competitor instead (McKinsey)
63% don't care anymore by the time a restock happens (Criteo)
For a store doing $100K/mo in revenue, a 30% out of stock rate without Backorder means an estimated $15-20K/mo in lost sales
We did the math.
We analyzed more than 35,000 Shopify stores to find out how much revenue merchants lose to out-of-stock products every month. Any given store has 20-35% of products with at least one out-of-stock variant
When customers see OOS:
91% don't wait around for the restock (Nielsen)
43% buy from a competitor instead (McKinsey)
63% don't care anymore by the time a restock happens (Criteo)
For a store doing $100K/mo in revenue, a 30% out of stock rate without Backorder means an estimated $15-20K/mo in lost sales